Wayfinding signs play a significant role in the guest experience. An effective and well-thought-out wayfinding system help visitors get around your facility and makes them feel comfortable. The main purpose of wayfinding signs is to shuttle users from “Point A” to “Point B” and remove confusion when navigating complex environments.
Finding the right wayfinding solution for your organization depends on a lot of factors. Furthermore, it is also important to note that wayfinding signs are divided into four groups: identification, directional, informational, and regulatory signs. Getting a basic understanding of these groups will help you make the right decision when choosing the ideal wayfinding signage solution for your facility.
As the name suggests, the purpose of identification signs is to help the visitors identify specific landmarks or their destinations. Though they fall under wayfinding signs, identification signs serve more “you are here” purpose rather than providing directions.
Identification signs are generally installed all-around as they help visitors identify common destinations such as restrooms, conference rooms, breakrooms, praying areas, and more. The unique perceptual identity also helps with wayfinding as visitors can easily find themselves in the bigger picture by associating with their immediate surroundings.
Most people have directional signs in their minds when they think of wayfinding. The directional signs help visitors reach their final destination without getting lost in the middle. Directional signs should easily guide the navigator between points. Users must be able to determine how far their destination is and must also be able to measure their progress as they move.
Well-structured paths and strategically placed directional signs remove confusion and give the visitors more control over the process by displaying the right information, at the right time, at the right place.
Informational signs are used to communicate useful and important information along the way. For instance, they may alert visitors that they are entering a security checkpoint. or at highways, they may indicate drivers when they are entering a construction zone. This information is helpful and sometimes necessary for way finders for their safety and well-being.
Regulatory signs are also a part of the wayfinding system if your premises has certain rules for its visitors. In the private sector, regulatory signs are used by private businesses to regulate acceptable or unacceptable behavior. They are generally big and bold and used to reinforce rules, safety standards, and privacy expectations.
Wayfinding Signs With Blink Signs:
At BlinkSigns, we provide wayfinding signage solutions to organizations that include industries, shopping centers, theatres, public parks, healthcare facilities, and more. We also provide digital wayfinding signage solutions. Contact us for more information.