Located at 7085 Market Place Drive, Famous Footwear is a favorite destination of shoppers at the Market Place at 4 Corners. This retailer stocks casual, athletic and dress shoes for all occasions. Multiple name brands make this retailer a one-stop shop for the discerning shoe buyer who wants to compare styles and brands without having to travel to several retailers. When this location needed channel letters in Aurora OH, the company’s management team contacted our signage professionals.
Creating Two-font Channel Letter Signs for Shoe Stores in Aurora, OH
The company does well with a channel letter display because it uses two unique fonts to present its name. “Famous” is spelled out in bold all caps while “footwear” is shown in a thinner font and lower case lettering. To the left of the display, you see a box cabinet that presents the company’s logo. The color of all signage elements is red with the logo adding two white insignias. We manufactured these channel letter products and mounted them directly to the wall. They are perfectly centered above the store’s entryway and main show window.
Why Do Retailers Prefer Channel Letters?
Although you can find stores that rely on lightbox cabinets or dimensional letters to display their names on the storefront’s wall, channel letters are far more common. Why does this signage solution resonate with this segment of Aurora’s business community?
- Illumination options. Unlike the box cabinet, the channel letter setup offers four distinct lighting options. The light may escape through the front of the letters, through the back or via neon-tubes through an open front, where it gives off an avant-garde appeal. A fourth display option is a combination of the front and backlit versions, which creates a bold front with a halo appearance.
- Font presentation. When the retailer’s font is one of its most recognizable name features, it makes sense to display it to its fullest potential. Since we construct the bodies of channel letters from sturdy aluminum that allows for shaping into virtually any font display, the letters can take on larger sizes than you would find on a box cabinet facing. Not surprisingly, the sizing option appeals greatly to local retailers.
- Pairs with other products. In addition to presenting the store’s name in height and lights, it is possible to combine a channel letter sign with another signage product to add the logo to the display. In the case of Famous Footwear, the other sign is a box cabinet. Other options include routed or sandblasted panels as well as cut and vinyl-clad PVC shapes.
Discussing Channel Letter Displays with an Expert in the Business
Whether you need channel letter signs for footwear retailers in Aurora, OH, or require them for any other type of retail establishment, discuss your signage order with our skilled graphic artists. We work with you to design a look that incorporates your branding message and company’s colors. If you are a franchisee, we can work closely with the national office to get the right measurements and color codes for a perfect replication of the required signage product. Contact us today to get started on your product design.