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Footwear Retailer Chooses Channel Letters in Aurora OH!

Located at 7085 Market Place Drive, Famous Footwear is a favorite destination of shoppers at the Market Place at 4 Corners. This retailer stocks casual, athletic and dress shoes for all occasions. Multiple name brands make this retailer a one-stop shop for the discerning shoe buyer who wants to compare styles and brands without having to travel to several retailers. When this location needed channel letters in Aurora OH, the company’s management team contacted our signage professionals.

Creating Two-font Channel Letter Signs for Shoe Stores in Aurora, OH

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The company does well with a channel letter display because it uses two unique fonts to present its name. “Famous” is spelled out in bold all caps while “footwear” is shown in a thinner font and lower case lettering. To the left of the display, you see a box cabinet that presents the company’s logo. The color of all signage elements is red with the logo adding two white insignias. We manufactured these channel letter products and mounted them directly to the wall. They are perfectly centered above the store’s entryway and main show window.

Why Do Retailers Prefer Channel Letters?

Although you can find stores that rely on lightbox cabinets or dimensional letters to display their names on the storefront’s wall, channel letters are far more common. Why does this signage solution resonate with this segment of Aurora’s business community?

  • Illumination options. Unlike the box cabinet, the channel letter setup offers four distinct lighting options. The light may escape through the front of the letters, through the back or via neon-tubes through an open front, where it gives off an avant-garde appeal. A fourth display option is a combination of the front and backlit versions, which creates a bold front with a halo appearance.
  • Font presentation. When the retailer’s font is one of its most recognizable name features, it makes sense to display it to its fullest potential. Since we construct the bodies of channel letters from sturdy aluminum that allows for shaping into virtually any font display, the letters can take on larger sizes than you would find on a box cabinet facing. Not surprisingly, the sizing option appeals greatly to local retailers.
  • Pairs with other products. In addition to presenting the store’s name in height and lights, it is possible to combine a channel letter sign with another signage product to add the logo to the display. In the case of Famous Footwear, the other sign is a box cabinet. Other options include routed or sandblasted panels as well as cut and vinyl-clad PVC shapes.

Discussing Channel Letter Displays with an Expert in the Business

Whether you need channel letter signs for footwear retailers in Aurora, OH, or require them for any other type of retail establishment, discuss your signage order with our skilled graphic artists. We work with you to design a look that incorporates your branding message and company’s colors. If you are a franchisee, we can work closely with the national office to get the right measurements and color codes for a perfect replication of the required signage product. Contact us today to get started on your product design.

Free quote on channel letters in Aurora OH

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Channel Letters and Grand Opening Banners Great Retail Store Signs in Cleveland!

Just recently, Fallas celebrated its grand opening of the 3478 Mayfield Road location. Presenting neighbors with the opportunity to find great deals on clothing, home goods, and shoes, this store is an attractive destination not just for the holidays. When this business required retail store signs in Cleveland, the company’s management team contacted our signage professionals for assistance.

Channel Letters and Grand Opening Banners for Retailers in Cleveland, OH

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After consulting with the team, we created the iconic Fallas channel letter display with its white on red signage. The tagline presents underneath with a box cabinet. The banner is a vinyl product that spells out “Grand Opening” in red print against a white backdrop. The goal here was to preserve the color scheme of the franchise and incorporate the temporary banner into the mix.

Beyond the Grand Opening Signage: What Do You Need?

The display of a building sign, as well as a grand opening banner, is an excellent first start. It begins the communication with the consumer and invites the shopper to become a buyer. From there, what are your options?

  • Window graphics. We are firm believers in the power of the one-two punch that multiple signage products bring to your storefront. If you are ready to go beyond the primary marker display, window graphics give you the opportunity to show images of your products, co-brand by showing off manufacturer logos or expand on your tagline with a lettering package.
  • Window posters. Secure these products to the interior of the glass with suction cups. These signage solutions bring splashes of color to your windows. When you like to change the look of the displays frequently, this is an excellent marketing product. Just change the posters when you want to highlight a different product, emphasize another service or keep in step with the seasons.
  • Floor graphics. Imagine the attention that three-dimensional floor graphics bring to your storefront. These graphics are durable and present with eye-grabbing, decorative touches. For a direct marketing or branding setup, only highlight the name of your business and the tagline again. The use of your company’s colors reinforces the branding.

Discuss Your Signage with an Industry Insider

When you are thinking through the signage products you need before opening your new location, talk through the prospective items with a graphic artist. Our experts are industry insiders who not only use their artistic talent to your benefit, but they are also industry insiders who understand current signage trends and how they may help you to stand out from the crowd.

Since making a huge splash during your grand opening festivities is crucial, it makes sense to consider your options carefully before the big day arrives. Whether you need channel letters for retail stores in Cleveland, OH, you want to explore different signage options, or you need to have franchise signage reproduced with details sent to you from the regional office, our experts can help. We work with you, your management team or with the folks from your franchisor’s office. Contact us today to get started on your design.

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