In today’s highly competitive markets, customers often find themselves overwhelmed by businesses competing for bits of attention. This is especially true for crowded places such as downtowns and markets where so many signs are put up by businesses and it appears that if each signage board is trying its luck to make a cut through a sea of signs. In order to make the most of their investment, companies need to place their signs in strategic positions and be more creative in order to make their signs stand out and grab attention.
Monument signs are a great tool to attract attention as they provide clear visibility to motorists and pedestrians. Monuments Signs are generally installed near roadways or sidewalks and are generally built large enough so that they can be noticed from a distance. At Blink Signs, we help companies get monument signs that help them cut through the noise and clutter and make a lasting impression on the viewers.
Here are some tips from our experts on how to make your monument signs stand out.
Pick the Right Color Contrast:
Color contrast is arguably one of the most important factors when it comes to creating an aesthetically pleasing signage design and improving its readability and visibility. A carefully chosen and well-executed combination of contrasting colors has the ability to grab people’s attention and communicate the message you intend to deliver. For instance, if you are choosing dark colors for the background, it would be great to choose lighter color options for lettering and content as it will not only be aesthetically pleasing but will also increase the readability of the sign.
Attention to size and position:
Size and positioning of a sign are other two important factors that contribute to the overall success of a monument sign. When it comes to monument signs most people have this perception that the bigger, the better. While the notion may contain some truth, it must also be considered that sometimes a sign too big can be a distraction as it takes away from the message. Choosing the right location is also very critical as the place where you will place the sign is the place where you will be branded.
Choose Minimal Design:
Monument signs offer you a lot of creative space. However, lately, we have seen minimal signage design ruling the mainstream. This is partly because consumers today have matured and want signage designs that speak to them on a personal level. Avoid using very bright color schemes. Simple signs not only humanize your brand and but also help you establish an emotional connection with your target audience.
Create a Bold Statement with BlinkSigns
Monument signage is not only a long-term commitment but also requires a healthy upfront investment. If you are planning to go with moument Signs, it is wise to partner up with a signage company that also provides post-installation support and services. At BlinkSigns, we offer sign installation as well as provide maintenance services to businesses across the United States.
Contact us to talk about your options today.