Every startup or an established business has the same goal to excel in its niche and become the best out there. However, only a few manage to climb the stairs of success.
Have you ever wondered why an awesome product or business idea flops and fades away in a matter of a few years? Or why a startup outshines an already established enterprise?
Well, it all comes down to the marketing and advertising strategy. Intelligent startups efficiently strategize their marketing campaigns, as they already know that they have a wonderful product or service, but the public is unaware of it. So they set their direction and focus more on adequate marketing strategies that let the masses know about their new venture, product, or service.
An Advertisement Board that Goes Around The City For You
There are literally hundreds of marketing and advertising mediums that businesses can pick according to their niche market. Plus there is no definite guide on what marketing types would be suitable for a certain business. There is always a mix and match of different marketing strategies and tools that overall boost the branding, customer reach, and customer accusation. In digital marketing we have social media marketing, search engine optimization, email marketing, Google paid ads, etc. In conventional marketing, we have newspaper ads, pamphlets, signages, monument signs, pylon signs, vehicle wraps, and car magnets.
Choosing the right type of marketing tool is very important because the return on investment depends on it. However, there are some evergreen conventional marketing tools that still work best for all types of businesses.
When thinking about marketing tools, the use of vehicle wraps may not be the first thing that comes to mind. However, every one of us has many times seen a car or truck wrapped in an advertisement. According to a study by The AAA Foundation for Traffic Safety, “On average, Americans drive 29.2 miles per day, making two trips with an average total duration of 46 minutes”. This is a big window of opportunity for business owners to get their brand out on the roads and reach thousands of potential customers daily. Car vinyl wraps are cost-effective and have no downsides. It’s a one-time cost project and continues to market your business for around 3 years. As it’s mobile advertising, there are no location restrictions as well. Vinyl wrap is vehicle paint friendly and doesn’t harm or damage the vehicle paint. In fact, it keeps paint fresh and protects from scratches.
According to a white paper by ARD Ventures, “Individual vehicle advertising generates between 30,000 – 70,000 daily vehicular impressions. This is huge as compared to the rest of the marketing tools. Businesses should consider this seriously and start investing in vehicle wraps. These vinyl wraps are easy to apply and various rental dealerships are always interested to get their cars wrapped in your advertisement for a negligible monthly cost.
Did you know that “60% of car owners have stickers on their bumpers”. Although getting the whole vehicle wrapped is an awesome opportunity to market your brand or product. But these vehicle wraps are only limited to the company vehicles and rental cars. Bumper stickers can be placed on any and every car out there. Business owners should get bumper stickers designed and printed in bulk quantities and distribute them among employees, customers, expos, and other public gatherings. These bumper stickers are cheap and reap benefits for the long-term as these vinyl bumper stickers are known to withstand harsh outdoor conditions for years to come.