If you want to operate a successful retail business that attracts customers and drives sales, then you need to get noticed and that usually starts with signage.
Quality signage is an easy and effective way to drive foot traffic, and knowing which type of signage is the right mix for your company can drive up your image and sales. According to research, 4 out of 5 brands experienced a 33% increase in sales by using digital signage. And that’s only the numbers for using digital signage from a variety of type of signage, isn’t that mind-boggling and insightful for a business? This means that your signage has a direct effect on how you well you perform as a business.
But what are the general best practices that you cannot ignore? We have got the answers right here:
The first and foremost important physical type of signage type that attracts your customers to walk in the door. Exterior signage is the start of a customer-business relationship. And this relationship starts with an effective marketing approach that attracts the customers and guides old ones. Exterior signage can be the likes of:
- Monument signs
- Commercial Awnings
- Channel Letters
- Pylon Signs
Here at BlinkSigns, we do all types of exterior signage depending on your business needs. However, you have to be careful in choosing the right kind of signage for your business.
Wayfinding signage may also be known as informational, directional or organizational signage. An interior type of signage, once inside, these signs help the customers navigate easily and on their own. And customers associate this ease with their future ventures into your businesses.
With wayfinding signage, it’s more about ease than anything else. All types of informational and directional signage need to be concise and easy to read so that clients can understand the message with just a split-second glance. Large, bold fonts in highly-visible color schemes best accomplish this goal.
Not only does wayfinding and informational signage help the customer navigate inside, it also makes your internal structure more organized.
For retailers, persuasive signage influences consumer behavior through convincing language or attractive imagery. This type of signage can advertise a particular product or promotion. Persuasive signs or displays can influence customer flow and improve interactivity with otherwise unnoticed products.
Signs can showcase:
- Items on sale
- New or seasonal items on the racks
Another thing to know is that persuasive signs work best in combination with informational signs. From little information to detailed posters, customers find the right area of products.
Effective persuasive messaging can also create a higher perceived value for products, increase brand awareness, and improve retail sales.
ADA (Americans with Disabilities Act)
Making customers feel welcome is the general anthem of all businesses, and that means all customers. Businesses provide ease of life to their visiting, online customers in any way possible. And that means offering accessibility by way of parking, entrances/exits, restrooms, cashier stations, fitting rooms, and elevators. By Americans with Disabilities Act, customers with disabilities also deserve the general ease when visiting stores and offices.
ADA signs have specific requirements, such as braille, raised text, and specific sizing. ADA signs show your customers how much you care about them and their needs before anything else.
Including effective signage is all about attracting customers, boosting sales and gaining profits while also establishing a name in the field of retail business. If you’re a retailer and wish to boost your business, then work with these 4 types of signage in your business and you’ll be well on your way to leveraging signage to your retail advantage and cashing in while you’re at it.