Traditionally in the self-storage industry, self-storage businesses often rely on word-of-mouth referrals. But, a demand study by Self-Storage Association states that the most common way for people to find their storage facility is while driving past it. So clearly, first impressions are important and your brand impression depends on that.
Fun Fact: A popular study in America states that the average U.S. household has 300,000 things. (NBC) and The United States has upward of 50,000 storage facilities, more than five times the number of Starbucks. Currently, there are 7.3 square feet of self-storage space for every man, woman, and child in the nation. (SSA)
What does your signage say about you as a brand and business? If you don’t have an answer to this question, keep reading.
Brand identity through design — Aspects like advertising and signage, followed by marketing, are most used and a consistent way of capturing audiences for the self-storage industry. Your signage is your first and natural B2B communication tool, which creates a unique image of your business for your potential customers before they walk in, specifically in the industrial warehouse business. Does it represent how you manage your brand?
Uniquely Identify your self-storage business
Are you displaying the benefits you offer outdoors?
How do walk-in clients know your way of dealing with customer needs?
At Blink Signs we have a whole aspect of brand management, our project managers are dedicated to our clients for all their needs. We recommend you consider:
- Signage that reflects how you operate
- Signage that builds a recognizable brand image
- A sub-sign placed right next to your signage that grabs quick attention from passersby. Make sure your sub sign dictates something about operations, for example, brand management.
Diversifying your business in the self-storage industry can be useful for targeting the right market by showing that you care; care about your brand image, care about your clientele, care about customer’s needs. If necessary, consider rebranding and reenter the self-storage industry with a powerful brand identity, make a new marketing plan, get new signage! For all your Signage needs, click here!