If you are from the Corporate Industry, ask yourself these questions regarding your Corporate Signage:
- Does your signage exhibit what you do?
- Does your signage bring walk-in customers?
- Does your signage leave a WOW impression?
- Is your signage now old, unmaintained, crooked, tilted or blinking old light bulbs?
Most people don't give a sign more than a mere glance, which means that the pressure is on businesses to have corporate signage that are capable of leaving a lasting impression. Typically, what manages to leave a lasting impression is something that is either genuinely worth the while or really distasteful. For example, when we have a good time at a restaurant, not only do we go back there again but we also recommend it to our friends. Likewise, if we have a bad experience at a restaurant we tell that too. The challenge for corporate signage is to communicate a message quickly and clearly. Your signage allows you to directly influence the way a customer perceives your practice, you can keep control of the brand image your signage creates in your customer’s mind.
Most business signage in the Corporate Industry, if designed effectively, often leaves a more subconscious level of impact. A positive subconscious impact creates the brand image of reliability and trust that you offer to your customers.
A Quick Look into the History of Signage
- 1700s - Almost every business was using a sign or two for advertising. Signs were now artistic, colorful and even were done with gold foiling, which was the highest quality signage one could acquire in the 1700s.
- 1800s - Lighting dominated signage and the styles of business advertisements changed forever, introduced by casinos & movie theaters. Although, the lit-up signs in the 1800s had to be gas-lit.
- 1879 - The light bulb! Signs are now powered by electricity rather than gas. Putting safety first, business owners now replace gas-lit signs with light bulbs.
- 1920s to 1930s - Neon signs came into business but neon signs were gas-powered so by 1930, gas lights were once again the industry standard due to the neon sign popularity. However, this idea was short-lived due to accidents & fires making everyone take a look back at electric lighting, which was cheaper to maintain. Plastic & fluorescent lighting followed afterward.
- 1980s to 1990s - Digital signage became the new cool when creative and smart business owners started displaying large televisions as exterior signage to display VHS and DVD advertisements.
Effective branding is all about consistency and Signage is entirely based on the concept of consistency. Make sure you hire a trustworthy sign company that does installation professionally, manages your brand’s identity and provides you with a broader perspective of signage for your corporate business like Blink Signs.