Brand marketing has many faces. One of them is signage. Not only is signage a great way to market your business, but it’s also a way to interact with your customers. There are many benefits to using signage. Let us list a few of the top benefits of signage for your business:

Grabs Attention

Exterior signage plays a great role in attracting attention. Whether it’s outside your business or on a billboard, outdoor signage lets people know about your business. You can use exterior signage to:

  • Present fun promotions
  • New deals
  • Sales
  • Location

It even works well as a general brand marketing strategy. This doesn’t have to be a billboard; your business’s outdoor monument signs can do the trick of grabbing the attention of the passersby.

Takes Away Attention

Having signage inside your store or restaurant reduces the wait time in your business. Like magazines or TV, your business’s quirky, interesting and informational signage is a unique aspect of your business that keeps clients entertained. It works as entertainment while diverting the attention from the wait time. Signage types that can do the trick are:

  • Digital displays
  • Digital tickers
  • Neon signs
  • Floor Decals
  • Story walls

Quirky Marketing

There’s a variety of signage from which you can choose. Quirky, traditional, modern, artistic, and all types of signs are available for your business. Signage today isn’t limited to big signs like monument signs. It includes floor decals, story walls, and neon signs that convey your brand’s message while grabbing attention and promoting your business. All these uses make a great recipe for your marketing strategies.

Signage also helps cut through the competition. With interesting signs, your business becomes the talk of the town. Interesting signage is a great step in marketing to get you noticed. All in all, it increases the chances of making sales and winning new customers.

Keeps Customers Informed

Interior or exterior signage, all kinds help keep customers informed. The information your signage provides can be:

  • Regular updates
  • Daily deals
  • New promotions

Good signage also works as an online word of mouth marketing technique. It keeps the customers informed and interested in updates about your business. You put the information out there and they can just dive into it whenever they like or need that information. It’s a win-win situation and saves time and money.

You can also have collaborative signage with other businesses that benefit one another to promote the services at both ends of the businesses. A joint venture has never hurt anybody.


From direct marketing to grabbing attention, signage saves costs. It saves:

  • Regular posters and flyers costs
  • Marketing costs for new promotions

Good signage is expensive, but it also cuts down costs when you can:

  • Reuse signage
  • Keep it around for years

In the long run, signage adds to your business’s marketing.

According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, television, and newspapers. Overall, these benefits of signage will help your business in terms of marketing, cost cut down and long term investments.