As a small business owner, you need to invest in marketing strategies that drive profitable outcomes to help scale your company. You may think that signage doesn’t fit into the marketing mix. But a recent FedEx survey concluded that “about 67% of the consumers said they had purchased a product or service because a sign caught their eye”. And these were the ones that they surveyed.

Have we caught your interest yet?

Signage may not be top of the marketing mindset. But worry not, we’re here to explain how important business signs are for small businesses.

Advertising 101

If you’re a small business owner, you’re probably spending a considerable amount of your marketing budget online, through radio ads or even on TV. But next time you take a drive, count how many signs you see on the road. Exterior signs are important because they serve as a 24/7 marketing tool. Remember, most of your customers need multiple touch points to make a decision. Having a great looking exterior sign helps promote a sense of brand value and confidence in your business.


Juggling between different roles is a norm for a small business owner. In the midst of all that work, your marketing might take a back seat. And that means your business signs as well. Since signs don’t require routine maintenance, effective signage solutions can save you time and money.

Many Choices:

There are so many options for both exterior business signs and interior signs that you can pick from and decide what best fits your business. There are also digital signs for businesses.  Exterior signs are favorable for catching the eyes of your potential customers and introducing your business to passersby. Interior signs can help consumers find specific sections or products. And can even encourage impulse buys when paired with special offers.

Once again, signage isn’t entirely necessary for business dealings. You can build your business with a single sign or go full-out with exterior signage, interior wayfinding, and promotional items. It’s always best to know what options you have. Contact us to better understand what you can get out of signage and how it can build awareness of your business.