There is no debate in saying that Signage is a form of “Visual Arts”. Signs have the ability to inspire, overwhelm, and tell a story. While every industry is using signage in their own creative ways, hotels and the hospitality industry is leading with thoughtful and imaginative signages.
The reason is pretty simple; Millennials now account for the largest hospitality consumer base and they are suckers for good pictures. Taking pictures of the hotel lobby, room, and signage and posting them on social media is an important part of their overall hotel experience. This is why hotels must improve their signage game to make their signage a work of visual art.
At BlinkSigns, we provide high-quality hotel signs. In this article, our experts share some design tips to help you make your hotel signs Instagram-Worthy.
Choose the Right Typography
Choosing the right typography is one of the important and tricky decisions that you have to make.
When choosing the typeface for your signs, you need to consider two important aspects.
- The size of your Sign
- Does It Match Your Message?
There are thousands of options to choose from. However, each font has its own vibe and connotation. Some may appear as modernistic and stylish, others might appear old-school charming. It all depends upon the message you are trying to send. However, if your priority is readability, then sans serif fonts are the best option, whereas, Salute Riches fonts are more stylish and artistic.
Be Careful with the Colors
Since signage is a visual communication tool, choosing the right color matters more than anything else.
However, there is no exact science to color perception. It is something subjective and varies from person to person. It is important to be mindful of cultural appropriation as certain colors have a bad connotation in certain cultures. The key is to pick colors that complement the overall virtues and characteristics of your brand.
At Blink, we recommend our Hotel clients choose colors that are warm and relaxing. Studies reveal that warm colors have the ability to make people feel comfortable and encourage them to relax and linger.
Keep the Design Minimal
When it comes to the latest design trends in hotel signage, minimalism is the new cool. Gone are those days when consumers loved bright and colorful signs and banners screaming discounts or special offers.
Today’s customer is much more mature and expects brands to interact with them on a personal level. Simple signs humanize your brand and help you establish an emotional connection with your target audience. So it’s time to go minimal.
Hotel Signs with BlinkSigns
At BlinkSigns, we help hotels get the best and latest signage solutions. Our team of experts continuously observes the market and provides solutions that guarantee an increase in foot traffic and a boost in sales. Learn more today!