Bob Dylan once sang, “Times, they are a-changin” and it couldn’t be more true. Times change very quickly and we need to change with them. Successful marketers and business owners realize the wisdom behind the phrase “change with the times” and stay on top of the latest trends and techniques to target their customers.
Compared to others, the retail industry is more proactive when it comes to adapting to changing business environments. They keep up with the latest trends and technologies to target their customers and make their shopping experience more fulfilling. At BlinkSigns, we provide the latest signage solutions to retailers and also provide brand management services to help our clients upgrade their existing installations. In this article, our experts have shared some of the latest signage trends in the retail industry to help you stay on top of the game.
- Wayfinding Signs are a MUST HAVE
In 2020 and beyond, retailers must find ways to improve the shopping experience for customers. Though retailers invest a lot in billboards and other signs, our research shows that wayfinding sign systems in the retail industry have largely been ignored.
Millennials and Gen Z customers want a hassle-free shopping experience. They are inspired by the DIY (Do It Yourself) philosophy and they prefer to help themselves. Wayfinding signs make it easier for the customers to navigate through your store and easily find the things they’re looking for. Wayfinding signs keep your customers confident during their shopping and are now a must-have feature for grocery stores, superstores, and retailers.
- Go Green – Move to Eco-Friendly Signage
The green movement is on the rise and is hopefully going to stay for all the right reasons. Sustainability is clearly visible in consumer choices overall as the GEN Z shoppers are more willing to pay more for eco-friendly products.
While all other industries are slowly transitioning to eco-friendly procedures, the retail industry is facing increased pressure from the communities. This is because of the fact that retailers contribute more to plastic waste. It is time for retailers to go-green and reflect sustainability in all of their operations. EcoVinyl signs are a great alternative for retailers as they are cost-effective and recyclable.
- Digital Will Continue to Rule
Digital signage will continue to rule across all industries. This is the age of digital, and retailers should embrace new technologies and install the latest digital solutions. Gen Z only understands the language of technology and for any place to connect with them, it has to be digitally equipped.
The retailer must equip their stores with digital solutions. Digital signs should be installed at every grocery store as they create an appealing environment and keep customers informed and engaged. They also promote (DIY) self-sufficiency as customers can complete tasks without the aid of a paid expert
- Minimal is the New HOT
When it comes to the latest design trends in retail signage, minimalism is the new cool. Gone are those days when consumers loved bright and colorful signs and banners screaming discounts and special offers.
Consumers today have matured and they want brands to interact with them on a personal level. Simple signs humanize your brand and help you establish an emotional connection with your target audience. So it’s time to go minimal.
Retail Signs with BlinkSigns
At BlinkSigns, we help retailers get the best and latest signage solutions. Our team of experts continuously observes the market and provides solutions that guarantee an increase in foot traffic and a boost in sales. Get in touch today!