From illuminated wooden exteriors signs to interactive displays, sign design has become a basic business need. According to research, 4 out of 5 brands experienced a 33% increase in sales by using digital signage. Now isn’t that mind-boggling and insightful for a business? This means that your signage has a direct effect on how you well you perform as a business.
So what are some of the basics that should be kept in mind when choosing your dream sign design? Well, let’s walk you through some of these:
Size and Color:
Whether it’s your brand’s logo or monument sign for the office, don’t underestimate the importance of the size and color of your sign. Your logo size can seem okay on a computer screen but turn out to be very small when printed for promotions. Likewise, a monument sign can become expensive if you go for a larger size. The same can happen with colors and hues. Make sure you keep this aspect of sign design in mind when discussing these with your signage company.
Business Aesthetic:
Customers can get confused if the business they’re associating with isn’t displayed in the said business’s signage. A traditional chicken food joint can’t have a Moon-landing logo. Your sign should make sense to the customer for them to understand your business. But hey, if there’s a chicken landing on the Moon, customers could understand the message.
Prioritise your brand messages in your signs. Understand what the customer wants by consulting with signage experts. Easier understanding of your sign design would be beneficial to your brand in the long run.
Experience:
According to Ben Alpert, senior designer at Sussner Design Company: “For the type of branded environments we create (like the United Sports Brands HQ graphics), it’s about building an experience through the signage,” he says. Their company was hired to enhance the experience of the company for customers on their visits. You can do this by getting the following varieties of interior signage for your offices:
- Wall Graphics
- Lobby Signs
- History Walls
You should keep these basics in mind when getting signage built for your business. You may also want to consider digital building signs. A good sign design can make or break customer experience for a business in the industry. But don’t worry, here at BlinkSigns, we’ve got you covered with all the latest signage types for your business.