According to a research by Ketchum Global Research and Analytics group,: “nearly 60% of consumers have reported that a lack of signage prevented them from entering a business”. Your business signs are the face of your brand and, in some cases, the first touchpoint customers will experience with your company. Having a powerful sign can make or break the perception of your company and if a customer wants to do business with you.
Since signs should serve as a 24/7 sales rep, it’s important to give their appearance and structure some serious thought. When selecting business signs that best fits your company, there are four things you should consider.
Depending on your business and your industry there will be various material and design options available. Some of these options include :
- Sign foam – A durable and environmentally friendly material. Sign foam is available in almost all colors and can be used for environmental graphics, 3D displays and signs and model making.
- Acrylic- These signs are well suited to office and lobby signs. Acrylic can be paired with metal or wood to create unique designs.
- Aluminum- If you need a heavy duty and durable sign that can withstand the wear and tear of time and atmosphere, Aluminium is the right choice.
- PVC- This material is good for outdoor signs and is available in a variety of colors. PVC signs are also cost-effective and easily replaced.
Make sure you don’t compromise on the quality of the signage. Look at signage as an investment in your brand image. Choosing quality signage will also save you repair and replacement costs in the long run.
2. Lit or Unlit Signs:
Both unlit and lit signs have their pros and cons. It’s just a matter of weighing your options and deciding what works best for your business. Illuminated LED signs are a relatively new development in this category. These business signs require less space, use up less energy and are great for your business’s promotion. It is no surprise that a lit sign will be more eye-catching for your user in comparison to an unlit one.
There is considerable debate on whether colors affect a consumer’s psychology. Regardless of that, the colors you choose should:
- Represent the colors in your overall branding and logo
- Should be consistent across all branding and marketing efforts
- Shouldn’t be too overpowering that they drown the actual brand message.
4. Think Of The Outside-In
- Where will the building sign be placed?
- Do I need wayfinding signs? If yes, how many and where?
- Do I need lobby and office signage?
- Do I need a map display of the building at the entrance?
Your signs are the face of your brand, it is the first thing your user interacts with and sometimes also responsible for making or breaking a sale. Put yourself in the shoes of your user and see how they interact with each sign. This will help you make more effective decisions when it comes to your business and business signs.
Hopefully, this article will give you a clear idea of some of the questions you need to discuss with your signage company and installer.