Have you ever felt that chilly feeling inside your bones, when you see potential customers just walking past your business enterprise?
Totally ignoring the mere existence of your wonderful enterprise. To be honest, it feels like ignoring your existence, putting you in existential dread.
Well, your business is more than just your product.
It’s the entire experience that entices customers. Simply offering awesome products/services doesn’t make you a successful business. It requires an aesthetic presentation and enticing advertisement. Your brand’s retail experience is what matters the most.
Exterior and interior signages are two main categories in the signage industry. We will explain below how having a coherent design and content in all your branding efforts helps you to entice more customers.
Before investing time and money in exterior signs, it’s advisable to first find out what kind of regulations and restrictions your city or landlord has imposed. This will help you make an informed decision that you will not regret later on. Creative exterior signage is like a silent salesperson that stops every passing stranger and draws their attention. Never create your exterior signage just for the sake of necessity. It is a very efficient tool to call out to customers. In fact, it’s the only tool that can make your business stand out from the rest.
Different businesses require different types of exterior signs. A business located in a small alley can use a Monument sign on the main street to attract potential customers. It’s a great way of street advertising. Businesses located in narrow streets can use a pole or pylon signage. As its name suggests, a pole sign is mounted on top of a pole and is usually illuminated. This can save space on the ground while also advertising your business for many yards. Pylon signs are usually illuminated and super visible even from quite far, so be unique.
A good sign has three main functions: displaying the right information, attracting new customers, and making the brand image chic. Digital signage is the new advertising norm that does all three. People nowadays are quite moody and can get bored pretty easily. With so much content pushing, they are always looking for something new. With Digital Signage, a business can target their customers with new content every day with a lot of room for experimentation. Since exterior digital signs give the business owner the freedom of customizing display content, the possibilities of attracting new customers are limitless.
Interior signage also holds as much importance as exterior signage. It’s the whole retail experience of the client that counts. Simply attracting customers towards your business is not enough, you need to keep them involved. Interior signs give your brand a unified look and keep the customers hooked with offers, sales, or new products.
Directional wayfinding signs are usually considered for informative purposes like identifying restrooms, fitting rooms, staff rooms, or contents of store shelves. However, between the lines, they can enforce your brand recognition. These small signage gestures with a personal touch leave a lasting impression on the customer and enable them to remember your brand.
Remember, signage isn’t just catchy graphics - words matter too. Even rudimentary directional signs can convey your brand’s personality. For instance, a restaurant specializing in Texas Barbeque might label the restrooms as “Cowgirls” and “Cowboys.” Think about the creative ways in which you can make your brand image chic and leave a long-lasting impression on your customers.
Print & Graphics
Print and graphics are the cheapest way to market your products or services to customers within your business enterprise. Wall, window, and floor graphics or wraps can be used by all types of businesses to stand out in the competition. These wraps and vinyl prints can be used to either reinforce your brand, products, and new services or simply to revamp the old-looking walls and floors. In the end, it will help.
Now you do not need to wonder why your competitor, whose product is inferior to yours, still manages to bag more customers than you.
Get your signage & brand recognition aligned and become a customer magnet. At BlinkSigns, we manufacture all types of signs and offer the top warranties in the business. Let our brand management team streamline your signage program.