Wayfinding signage is an integral part of any brick-and-mortar business establishment. These signs play an important part in the client’s experience. When a customer or visitor arrives at a site, they have to make immediate decisions. An effective wayfinding system gives them confidence, helps them get around your facility, and saves their valuable time.
However, an effective wayfinding system can be so much more than just a directional guide. They can even be a part of your branding and marketing. At Blink Signs, we provide directional and wayfinding signage solutions to clients across various industries. In this article, we discuss some of the major benefits of wayfinding signs.
Wayfinding Signs Can Build Brand Identity:
Smart business owners know how to utilize wayfinding signs in a way that compliments the overall brand-building efforts. A smart wayfinding signage firm with a good sense of design works with architects and office managers to create wayfinding signs that put your brand out there and help you earn brand recognition from your customers and lead them to you.
Wayfinding Signs Can Elevate Your Brand Story:
Signs are effective and strategic visual marketing tools that marketers can use to tell a cohesive brand story. A high-quality and well-thought-out wayfinding signage system will not only grab attention and embed your brand, but it will also tell a story that will draw in your desired audience.
Improve Customer Experience:
In today’s highly competitive business environment, customers often put experience above the product or service itself. Brands must take every possible step to enhance and elevate the customer experience. Wayfinding signs contribute to creating an overall pleasant experience by eliminating stress and hassle from the buyer’s journey. This generates an impression and improves customer’s perception of the brand.
Ensure Safety and Compliance:
Safety signs are an integral component of the wayfinding signage system. Safety signs are extremely crucial, especially in complex environments such as hospitals, schools, airports, shopping malls are more. These signs keep the visitors safe and make them aware of the potential dangers and hazards ahead in certain environments and situations.
Great Return on Investment:
Wayfinding signs may not be very similar to signs for purely commercial purposes such as Billboards or banners, however, they still lead customers to your store, increasing brand recognition in the process. Beautifully designed wayfinding signs can pique customer’s interests and implant your business into their minds. They are also extremely cheap in terms of cost per impression.