International Watch Company logo 1

IWC Schaffhausen

Client

IWC Schaffhausen

Location

Madison Avenue, New York, NY

Timeline

August 2023 – December 2023

Introduction

When IWC Schaffhausen, a global symbol of luxury watchmaking, decided to open its boutique on Madison Avenue in New York, they aimed to create a space that would reflect their precision, elegance, and craftsmanship. BlinkSigns partnered with JRM Construction Management to deliver a comprehensive luxury signage solution that seamlessly blended with IWC’s iconic branding and the boutique’s sophisticated architecture.

Signage Solutions Delivered

Exterior Signage

image layer 67923c625a71d082295cd2ca

Front-Lit Channel Letters

Fabricated using matte black aluminum returns (RAL 9005) and white acrylic faces illuminated with energy-efficient Sloan Prism LEDs, these channel letters ensured premium nighttime visibility.

Interior Signage

image layer 679264765f08d1acfec79f8a

Blade Signs

Designed with routed Alucobond Lava Nera panels featuring push-through acrylic letters, the illuminated blade signs provided visibility from multiple angles along bustling Madison Avenue.

Custom Engineering and Sustainability

image layer 679265305f08d1acfec79f8e

Final Result

Challenges and Solutions

Challenges and Solutions

  • Urban Constraints

    BlinkSigns coordinated extensively with local authorities and scheduled installations during low-traffic hours to meet deadlines efficiently.

  • Brand Precision

    Advanced color-matching technology and detailed engineering drawings ensured every sign element adhered to IWC’s global guidelines

  • Tight Timelines

    BlinkSigns employed a streamlined fabrication and installation process to meet deadlines without compromising quality.

Results

  • Enhanced Brand Presence

    The elegant channel letters and illuminated blade signs elevated the boutique’s storefront, creating a luxurious and inviting entry point for customers.

  • Sophisticated Interiors

    The subtle yet impactful die-cut vinyl graphics added depth and elegance to the boutique’s interiors, enhancing the customer journey.

  • Sustainable Impact

    Energy-efficient lighting and eco-friendly materials reinforced IWC’s dedication to sustainable practices, aligning with their global values.

Talk to expert

Explore how BlinkSigns can bring your brand to life with innovative signage solutions.

Contact to signage expert.

Contact BlinkSigns

Explore how BlinkSigns can bring your brand to life with innovative signage solutions.

Request a Quote
Explore Our Products
BlinkSigns 1925 St. Clair Ave NE Suite 100
Cleveland, OH 44114
Talk to an expert:
+1 877-433-4466
Support:
Contact us

Who We Are

Product

Services

Portfolio

Features

Copyright © 2025. All Rights Reserved.

Custom Signage

Industries