Extra Space Storage Signage logo by BlinkSigns

Extra Space Storage

Client

Extra Space Storage

Location

704 Mall Blvd, Brunswick, GA

Objective

Comprehensive exterior signage, including channel letters, aluminum pan signs, and illuminated cabinet signs.

Introduction

Extra Space Storage partnered with Jefferson Bennett Development Group and BlinkSigns to revamp the exterior signage at its Brunswick, GA, location. The project aimed to enhance brand visibility and customer wayfinding through high-impact signage that complements the property's architecture.

Signage Solutions Delivered

Exterior Signage

Extra Space Storage White Channel Letters by BlinkSigns

White Channel Letters

Featuring a flush-mounted design, the signage includes 5-inch deep aluminum returns painted white, along with white acrylic faces illuminated by energy-efficient LEDs. Designed to strengthen brand identity and attract attention, these elements ensure a sleek and visually impactful presence.

Extra Space Storage_Non-Illuminated Aluminum Pan Signs by BlinkSigns

Non-Illuminated Aluminum Pan Signs

Constructed from .090 aluminum and painted in Extra Space green (Pantone 376 C), the signage features opaque vinyl overlays and concealed hardware for a seamless appearance. Designed to provide durable secondary branding, these elements ensure long-lasting visibility and reinforcement of brand identity.

Extra Space Storage Illuminated Wall Cabinet Signs by BlinkSigns

Illuminated Wall Cabinet Signs

Featuring 18-inch deep aluminum cabinets painted in SW Cityscape gray, the signage includes 3M Panagraphics III vinyl faces with a matte overlaminate and is internally illuminated with US LED TDX lighting. Designed to enhance nighttime visibility and attract customers, these elements ensure a strong and lasting impression.

Final Result

Challenges and Solutions

Challenges and Solutions

  • Brand Identity

    To address this challenge, a collaboration ensured consistent branding aligned with the company’s values. Advanced color-matching techniques were used for precise brand color reproduction, and the signage was designed to be adaptable while maintaining a unified look across locations.

  • Weather Resilience

    Signage was made with powder-coated aluminum for corrosion resistance, UV-resistant vinyl to prevent fading, and corrosion-resistant hardware to withstand saltwater exposure, ensuring long-lasting durability with minimal maintenance.

  • Regulatory Approvals

    Blink Signs managed the permitting process, using their experience with local authorities to ensure compliance with zoning laws. They handled all paperwork and inspections, allowing the project to proceed smoothly without delays.

Results

  • Increased Occupancy Rates

    The placement of illuminated and digital signage boosted foot traffic, resulting in a 15% increase in occupancy rates. The signage attracted more attention, guided customers more effectively, and improved conversion rates, making it easier for new customers to choose the facility.

  • Improved Brand Visibility

    Illuminated signage made the facility 30% more visible, day and night. This increase in visibility enhanced brand recognition in competitive areas, leading to more customer visits and a stronger market presence.

  • Positive Impact on Customer Satisfaction

    Clear, well-placed signage improved navigation, reducing confusion and enhancing the customer journey. This led to a reduction in complaints about navigation and improved operational efficiency by minimizing staff assistance.

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