Target Logo Standard

Target Corporation

Client

Target Corporation

Location

4728 West Irving Park Road, Chicago, IL

Objective

Deliver signage that boosts brand visibility, improves customer experience, and reflects Target’s corporate identity.

Introduction

Target Corporate, the renowned retailer with its iconic red bullseye, partnered with BlinkSigns to enhance the branding and functionality of its new Chicago location on West Irving Park Road. The project entailed designing, manufacturing, and installing a comprehensive signage package that would align with Target's national branding standards while providing practical wayfinding solutions for customers.

Signage Solutions Delivered

Exterior Signage: Enhancing Target’s Visibility in Chicago

Target Corporation Front-Lit LED Channel Letters by BlinkSigns

Front-Lit LED Channel Letters

These 121.1 sq. ft. aluminum and Target’s PMS 186 C Red acrylic channel letters, fitted with Sloan White VL+ LEDs, offer maximum brightness and energy efficiency, ensuring high visibility day and night.

Target Corporation Bullseye Wall Signs by BlinkSigns

Bullseye Wall Signs

Featuring Target’s signature logo, these aluminum signs with vibrant red coatings serve as bold branding elements on the building façade.

Target Corporation Blade Signs with Push-Through Logos by BlinkSigns

Blade Signs with Push-Through Logos

Double-sided blade signs with push-through acrylic letters and vinyl overlays provide a clean, professional look and easy recognition from various angles.

Target Corporation Directional Monument Signs by BlinkSigns

Directional Monument Signs

These aluminum and split-face block faux wall panel signs improve navigation in parking areas and complement the overall aesthetic.

Target Corporation Parking Lot Pylon Sign by BlinkSigns

Parking Lot Pylon Sign Replacement Faces

Existing pylon sign structures were updated with new panels featuring bold, branded graphics for consistency.

Interior and Wayfinding Signage

Target Corporation Interior and Wayfinding Signage by BlinkSigns

Drive-Up Vinyl Graphics and Reserved Parking Signs

Custom vinyl graphics on exterior windows guide customers to Target’s drive-up pickup points, while durable ACM panels with clear text designate parking spaces and withstand harsh weather.

Engineering and Installation

Target Corporation Engineering and Installation by BlinkSigns

Final Result

Challenges and Solutions

Challenges and Solutions

  • Adhering to Branding Standards

    BlinkSigns ensured all signage met Target’s strict branding guidelines, including precise color matching of PMS 186 C Red and using premium materials for durability and visual appeal, maintaining brand integrity across all locations.

  • Navigating Local Regulations

    BlinkSigns managed the entire permitting process, including sidewalk and lane closures, ensuring compliance with local zoning laws and securing necessary approvals, allowing for smooth and timely installation.

  • Weather Durability

    To withstand Chicago’s harsh weather, Blink Signs used durable materials like powder-coated aluminum and UV-resistant vinyl, ensuring long-lasting signage that endures extreme winters and high winds with minimal maintenance.

Results

  • Delivering Results Across Industries

    Target required a solution to streamline signage procurement and fulfillment across numerous locations. By integrating Ariba into their operations, they achieved efficient order management, real-time tracking, and error-free delivery.

  • Permit Approval

    The permitting process was efficiently managed, including the coordination of necessary approvals, lane closures, and compliance with local zoning laws. This ensured that the project adhered to all legal and regulatory requirements,.

  • Days from Order to Completion

    The project was managed efficiently from start to finish, with careful coordination from design through installation. The team ensured timely delivery, meeting all project requirements and ensuring the process ran smoothly without delays.

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