Client
Target Corporation
Location
4728 West Irving Park Road, Chicago, IL
Objective
Deliver signage that boosts brand visibility, improves customer experience, and reflects Target’s corporate identity.
Target Corporate, the renowned retailer with its iconic red bullseye, partnered with BlinkSigns to enhance the branding and functionality of its new Chicago location on West Irving Park Road. The project entailed designing, manufacturing, and installing a comprehensive signage package that would align with Target's national branding standards while providing practical wayfinding solutions for customers.
Front-Lit LED Channel Letters
These 121.1 sq. ft. aluminum and Target’s PMS 186 C Red acrylic channel letters, fitted with Sloan White VL+ LEDs, offer maximum brightness and energy efficiency, ensuring high visibility day and night.
Bullseye Wall Signs
Featuring Target’s signature logo, these aluminum signs with vibrant red coatings serve as bold branding elements on the building façade.
Blade Signs with Push-Through Logos
Double-sided blade signs with push-through acrylic letters and vinyl overlays provide a clean, professional look and easy recognition from various angles.
Directional Monument Signs
These aluminum and split-face block faux wall panel signs improve navigation in parking areas and complement the overall aesthetic.
Parking Lot Pylon Sign Replacement Faces
Existing pylon sign structures were updated with new panels featuring bold, branded graphics for consistency.
Drive-Up Vinyl Graphics and Reserved Parking Signs
Custom vinyl graphics on exterior windows guide customers to Target’s drive-up pickup points, while durable ACM panels with clear text designate parking spaces and withstand harsh weather.
Explore how BlinkSigns can bring your brand to life with innovative signage solutions.
Explore how BlinkSigns can bring your brand to life with innovative signage solutions.
