Wing-Stop logo

WingStop Brand Compliance Checklist

Objective

Wingstop has specific brand guidelines to ensure consistency and recognition across all locations. This checklist highlights key signage elements to verify for brand compliance:

Introduction

This Wingstop Brand Compliance Checklist is a comprehensive guide designed to ensure that all signage for new Wingstop locations adheres to the company's strict brand guidelines. The checklist covers key elements such as logo usage, fonts, colors, materials, illumination, placement, size, content, messaging, and the review and approval process. By following this checklist, franchisees can maintain brand consistency, enhance brand recognition, and contribute to the overall success of the Wingstop franchise network.

Essential Signage Considerations for New WingStop Locations.

Logo

  • Use only the approved Wingstop logo, including the registered trademark symbol.  
  • Ensure accurate color reproduction (PMS 355 Green and White).
  • Maintain correct proportions and spacing of logo elements.  
  • Avoid altering or distorting the logo in any way.  
Wingstop Brand Guide
Wingstop Font Family

Fonts

  • Utilize the designated Wingstop font family (Roc Grotesk).  
  • Adhere to specified font sizes and weights for different signage types.  
  • Ensure consistent font usage across all signage elements.  
  • Confirm proper kerning and letter spacing for optimal readability.

Colors

  • Use the official Wingstop color palette (PMS 355 Green, White, and Metallic Silver).
  • Maintain color accuracy and consistency across all signage materials.  
  • Avoid using unapproved colors or color combinations.
  • Ensure proper color contrast for readability and accessibility.
WingStop Color Palette
WingStop Signage-Material and production

Signage Materials

  • Use high-quality, durable materials specified in the Wingstop signage guidelines.
  • Ensure materials are suitable for the intended signage application and environment.
  • Verify materials meet any required safety or fire codes.
  • Source materials from Wingstop's approved vendor list, if applicable.

Illumination

  • Utilize approved LED lighting types and colors for illuminated signage.
  • Ensure proper light intensity and distribution for optimal visibility.  
  • Adhere to any local regulations regarding illuminated signage.
  • Use high-quality, energy-efficient LED modules for longevity and cost savings.
Signage illumination installation
WingStop Franchisee Signage Placement and Size

Placement and Size

  • Follow Wingstop's guidelines for signage placement and size restrictions.
  • Ensure signage is visible and unobstructed from relevant viewpoints.
  • Consider local regulations and zoning ordinances regarding signage placement.
  • Maintain adequate spacing between different signage elements for visual clarity.

Content and Messaging

  • Use approved Wingstop slogans and taglines.  
  • Maintain consistent brand voice and messaging across all signage.  
  • Avoid using unapproved or outdated marketing materials.
  • Ensure all content is clear, concise, and easily understandable.
WingStop Vinyl Graphics showing it's Content-and-Messaging
WingStop Signage Review-and-Approval

Review and Approval

  • Submit all signage designs for review and approval by Wingstop.
  • Obtain written confirmation of approval before production and installation.
  • Maintain records of all approvals and correspondence.
  • Allow sufficient time for the review and approval process to avoid project delays. Sources and related content

Tips

  • Refer to the official Wingstop signage specifications document for detailed guidelines.  
  • Consult with a Wingstop-approved signage provider for expert guidance.  
  • Conduct a final on-site inspection to ensure all signage meets brand standards.

Remember

Brand compliance is crucial for maintaining the integrity and recognition of the Wingstop brand. By adhering to these guidelines, you contribute to the overall success and consistency of the Wingstop franchise network.

Permitting Guidlines

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