Client
Michelli Weighing & Measurement
Location
175 Bibb Station Road, Jackson, GA 30233
Objective
Design and install seamless truck graphics that enhance brand and service visibility.
BlinkSigns collaborated with Michelli Weighing & Measurement to elevate the visual appeal and brand visibility of its commercial box truck located in Jackson, Georgia, through a cohesive and striking vehicle-graphics system. The project encompassed digitally printed and die-cut vinyl solutions designed to strengthen Michelli’s brand identity, communicate its services, and transform the vehicle into a professional mobile advertising asset.
Full-Side Vehicle Wrap – Sign One
BlinkSigns developed a digitally printed vinyl vehicle wrap measuring approximately 19 feet 10 inches by 7 feet 1 inch for the uninterrupted side of the box truck. The industrial diamond-plate background features prominent Michelli branding, service information, ISO 17025 accreditation, ISO 9001 registration, and industry-specific equipment graphics. Bold yellow and green bands highlight Michelli.com and the tagline, “We Show the World What Measurement Can Do.” Michelli’s blue, green, yellow, white, and black specified color palette creates a cohesive, high-contrast design that strengthens brand visibility from a distance.
Full-Side Vehicle Wrap – Sign Two
BlinkSigns developed a digitally printed vinyl wrap for the truck’s cargo-door side, covering approximately 19 feet 10 inches by 7 feet 1 inch. The artwork was carefully aligned across the main panel, cargo door, and forward section to maintain a seamless appearance. The wrap features Michelli branding, service information, equipment graphics, and ISO certifications against an industrial diamond-plate background. Yellow and green bands highlight michelli.com and the tagline, “We Show the World What Measurement Can Do,” ensuring strong brand consistency and visibility.
Rear-Door Vehicle Graphics
BlinkSigns created a cohesive set of first-surface die-cut vinyl graphics for both rear cargo doors, covering an approximately 7-foot-3-inch-high graphic area. The left door features the Michelli logo, tagline, QR code, phone number, website, and ISO 9001 registration. The right door highlights Michelli’s services, national presence, “Beyond Scales. Beyond Expectations.” message, and ISO 17025 accreditation. Each element was carefully positioned around the locking bars, hinges, and door hardware to preserve functionality and readability. The consistent blue, green, yellow, white, and black palette connects the rear graphics with both side wraps for a unified brand presentation.
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