Orange circular Jeni's Ice Cream logo for BlinkSigns storefront case study.

Jeni's Ice Cream

Client

Jeni’s Ice Cream

Location

2158 Pickens Street, Columbia, SC 29201

Objective

Provide coordinated illuminated signage designed to strengthen storefront identification and visibility

Introduction

BlinkSigns developed a coordinated exterior signage plan for the Jeni’s Ice Cream storefront at 2158 Pickens Street in Columbia, South Carolina. The proposed package combines a front-lit channel-letter wall sign with a double-sided illuminated blade sign to provide both front-facing and perpendicular storefront identification.

Signage Solutions Delivered

Exterior Signage

Front lit channel letter wall sign architectural blueprint and elevation for Jeni's Ice Creams store.

Front-Lit Channel Letterset with Raceway

The proposed wall sign features an open-face channel-letter design measuring approximately 16 feet, 7 1/8 inches wide and covering approximately 28.70 square feet. The letters include 5-inch-deep aluminum returns painted Pantone 172 C, with the interiors finished in the same color.The illuminated letters are designed to be mounted on top of a 5-inch-high raceway painted Tricorn Black SW 6258. A remote power supply is specified, while the exact bulb type and size remain to be verified. The apostrophe element is designed as a separate component with connecting backer material painted to match the building façade.

Double sided illuminated ice cream cone blade sign technical drawing and mounting schematic for Jeni's ice cream Columbia by BlinkSigns

Double-Sided Illuminated Blade Sign:

The proposed blade sign measures approximately 1 foot, 7 1/8 inches wide by 2 feet, 6 inches high, with a total area of approximately 2.5 square feet. It features a 4-inch-deep double-sided aluminum cabinet and .090-inch aluminum faces painted Pantone 172 C. A white neon-tube ice cream symbol is attached to the sign face using acrylic neon-tube clips, creating a distinctive illuminated display. The mounting system includes a 2-inch by 2-inch aluminum tube and an 8-inch by 8-inch mounting plate. The design specifies installation through the building’s mortar joints.

Custom Engineering and Sustainability

Custom red marquee front-lit channel letters undergoing electrical testing in fabrication facility of BlinkSigns
Custom illuminated red ice cream cone blade sign completed and tested in manufacturing warehouse of BlinkSigns

Final Result

Challenges and Solutions

  • Storefront Visibility

    BlinkSigns developed a coordinated system combining a wide channel-letter wall sign with a projecting double sided blade sign.

  • Brick Façade Installation

    The design specifies installation through the mortar joints using an aluminum tube and mounting plate assembly.

  • Day and Night Brand Presence

    The design combines front-lit open-face letters with an illuminated white neon-tube blade sign graphic.

Results

  • Proposed Storefront Presence

    The channel letter sign is designed to create a prominent branded focal point above the main entrance.

  • Multi-Directional Identification

    The projecting double sided blade sign is intended to improve recognition for pedestrians approaching the storefront from either direction.

  • Nighttime Visibility

    The illuminated wall letters and neon-tube blade sign are designed to maintain a distinctive storefront presence after dark.

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