Client
Jeni’s Ice Cream
Location
2158 Pickens Street, Columbia, SC 29201
Objective
Provide coordinated illuminated signage designed to strengthen storefront identification and visibility
BlinkSigns developed a coordinated exterior signage plan for the Jeni’s Ice Cream storefront at 2158 Pickens Street in Columbia, South Carolina. The proposed package combines a front-lit channel-letter wall sign with a double-sided illuminated blade sign to provide both front-facing and perpendicular storefront identification.
Front-Lit Channel Letterset with Raceway
The proposed wall sign features an open-face channel-letter design measuring approximately 16 feet, 7 1/8 inches wide and covering approximately 28.70 square feet. The letters include 5-inch-deep aluminum returns painted Pantone 172 C, with the interiors finished in the same color.The illuminated letters are designed to be mounted on top of a 5-inch-high raceway painted Tricorn Black SW 6258. A remote power supply is specified, while the exact bulb type and size remain to be verified. The apostrophe element is designed as a separate component with connecting backer material painted to match the building façade.
Double-Sided Illuminated Blade Sign:
The proposed blade sign measures approximately 1 foot, 7 1/8 inches wide by 2 feet, 6 inches high, with a total area of approximately 2.5 square feet. It features a 4-inch-deep double-sided aluminum cabinet and .090-inch aluminum faces painted Pantone 172 C. A white neon-tube ice cream symbol is attached to the sign face using acrylic neon-tube clips, creating a distinctive illuminated display. The mounting system includes a 2-inch by 2-inch aluminum tube and an 8-inch by 8-inch mounting plate. The design specifies installation through the building’s mortar joints.
BlinkSigns developed a coordinated system combining a wide channel-letter wall sign with a projecting double sided blade sign.
The design specifies installation through the mortar joints using an aluminum tube and mounting plate assembly.
The design combines front-lit open-face letters with an illuminated white neon-tube blade sign graphic.
The channel letter sign is designed to create a prominent branded focal point above the main entrance.
The projecting double sided blade sign is intended to improve recognition for pedestrians approaching the storefront from either direction.
The illuminated wall letters and neon-tube blade sign are designed to maintain a distinctive storefront presence after dark.
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