Choice Hotels-Signage-logo

Quality Inn & Suites By Choice Hotel

Client

Quality Inn & Suites

Location

1840 East 3rd St, Williamsport, PA 17701

Objective

Elevated brand visibility and experience through impactful, consistent signage solutions.

Introduction

BlinkSigns partnered with Quality Inn & Suites to revamp and enhance the property’s signage, ensuring increased visibility, brand consistency, and improved guest navigation. The project involved updating existing signage and implementing new solutions to create a modern, aesthetically pleasing, and functionally effective wayfinding system.

Signage Solutions Delivered

Exterior Signage

Quality Inn Signage design wireframses and real time view of beside it.

Front-Lit Channel Letters

The front-lit channel letters were crafted using high-quality aluminum and acrylic materials to ensure durability and a premium finish. Custom LED lighting was integrated to provide excellent night-time visibility, enhancing both functionality and aesthetics. Each letter and logo element was precision-cut to align with brand standards, maintaining a consistent and professional appearance. The logo specifications included .040” x 5” pre-finished black aluminum returns, .063” aluminum backs, a 1” black trim cap, and a 2447 white acrylic face. Additionally, the signage featured a first-surface digitally printed decoration and an interior finish painted in reflective white to maximize illumination.

Design sketch of Quality Inn logo sign and a real view of signage on a pillar.

Pylon Signs

The sign is fabricated with 3M Panagraphics III flexible face material, providing durability and a high-quality appearance. It features first surface vinyl with digitally printed decorations, ensuring sharp and vibrant graphics. The design includes high-contrast branding using Pantone® Plus Series 3298 C green, which enhances visibility and reinforces brand identity. Strategically installed for maximum roadside visibility, the sign is designed to attract attention and deliver a strong visual impact.

Pylon Signs: Before and After

before version of signage of Best Western and after verion of signage of Quality Inn signage on a pole around kfc

Lighting & Assembly

Signage letters Q and Inn & Suites are in production factory

Final Result

Challenges and Solutions
  • Visibility and Illumination Issues

    Upgraded with GE 7100K white LED modules to enhance brightness and uniformity

  • City Code Compliance

    Designed signage according to local guidelines, ensuring compliance with zoning requirements

  • Structural Adjustments

    Collaborated with property management to ensure proper surface preparation before installation

Results
  • Enhanced Brand Presence

    Modernized signage improved roadside and building visibility.

  • Optimized Guest Experience

    Clear wayfinding and illuminated branding facilitated easier navigation.

  • Compliance and Longevity

    Materials and designs adhered to city regulations and durability standards.

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