Ross dress for less - logo

Ross Dress for Less

Client

Ross Dress for Less

Location

3506 Steelyard Dr Unit L, Cleveland, OH

Objective

To implement a visually appealing, high-contrast signage system that aligns with Ross Dress for Less branding and improves overall wayfinding.

Introduction

BlinkSigns collaborated with Blair Image Elements to deliver high-quality signage solutions for Ross Dress for Less at 2455 Cleveland, OH. The objective was to enhance brand visibility, optimize customer navigation, and ensure compliance with local signage regulations.

Signage Solutions Delivered

Exterior Signage

Illuminated Channel Letters for Ross Dress for Less

Illuminated Channel Letters

The signage features 72-inch and 42-inch individual pan-channel letters designed for maximum brand prominence. To enhance visibility, the letters utilize high-contrast Plaskolite Optix LD (Light Diffusing) White with a 3M Blue Vinyl Overlay. The construction includes 8-inch aluminum returns with a white finish, housing Principal M-SFHW3-90 LED modules for bright and even illumination. For structural integrity, the letters are securely mounted using galvanized through-bolts and peg spacers, ensuring durability and stability.

Interior Signage

Under-Canopy & Wall Signage for Ross Dress for Less

Under-Canopy & Wall Signage

The signage includes 23-inch-high by 46-inch-wide by 10-inch-deep double-face internally illuminated signs, designed for optimal under-canopy visibility. Additionally, 24-inch-high by 48-inch-wide by 1-inch-deep oval logo wall plaques, made from durable Sintra material, reinforce brand identity. Constructed with high-durability materials, these elements ensure longevity and maintain brand consistency over time.

Interior Signage

Pylon Signage for Ross Dress for Less by BlinkSigns

Pylon Signage

The aluminum-faced pylon signs feature flush-mounted white acrylic letters, creating a sleek and modern appearance. Additionally, tenant logo integration is achieved using 1-inch thick acrylic letters, carefully painted to match Ross branding colors for a cohesive and professional look.

Final Result

Challenges and Solutions

Challenges and Solutions
  • Ensuring Compliance with Local Sign Codes

    Developed a signage system meeting visibility and zoning requirements.

  • Brand Visibility & Contrast

    High-contrast materials and LED illumination were used to enhance readability.

  • Weather Durability

    Implemented powder-coated aluminum and UV-resistant materials to withstand harsh conditions

Results
  • Enhanced Brand Presence

    The illuminated channel letters and pylon signage significantly boosted visibility for Ross Dress for Less.

  • Improved Customer Navigation

    Clear, high-contrast signage enhanced wayfinding throughout the location.

  • Sustainability & Longevity

    The use of energy-efficient LED lighting and high-quality materials ensures long-term durability and cost savings.

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