Client
Target Corporation
Location
456 N Main St, Doylestown, PA
Objective
Exterior signage solutions including illuminated channel letters, drive-up directional signs, beacon signage, and tenant panels.
BlinkSigns collaborated with Target to enhance the brand presence and customer experience at its 456 N Main St, Doylestown, PA location. This project involved designing and installing a comprehensive exterior signage system to improve visibility, branding consistency, and navigation for both customers and employees.
Front-Lit Channel Letters
The Target Bullseye logo has been meticulously crafted with 6" deep aluminum retainers, painted in 302 Target White - Gloss, ensuring a sleek and polished finish. Additionally, the 1/2" x 1" aluminum trim cap is coated in the same high-quality gloss paint for a cohesive look. The illuminated channel letters, including an 11-foot internally lit channel letter set, are prominently mounted on the southeast elevation. This installation enhances brand visibility and ensures the Target Bullseye logo and corresponding letters stand out, reinforcing brand recognition both day and night.
CVS front-lit LED Channel Letters
The CVS front-lit LED channel letters were installed to enhance co-branded visibility, creating a bold and eye-catching presence. These illuminated signs feature 5" deep pre-finished Hunter Red returns and a 3/4" Jewelite True Red trim cap, ensuring a vibrant and polished look. The Chemcast 3/16" Red Acrylic Faces provide a striking red illumination that enhances visibility both day and night, reinforcing brand recognition and attracting customers with a sleek and professional design.
Drive-Up front-lit LED Channel Letters
The Drive-Up front-lit LED channel letters were strategically installed to ensure easy identification and clear visibility for customers. Designed with 5" deep aluminum retainers painted in 302 Target White - Gloss, a 1" white trim cap, and white acrylic faces, these illuminated signs provide a bright and professional appearance. Their high visibility both day and night enhances accessibility, making it effortless for customers to locate the Drive-Up area, reinforcing brand recognition while maintaining a sleek and polished look.
Order Pickup front-lit LED Channel Letters
The Order Pickup front-lit LED channel letters are strategically elevated for easy identification, ensuring seamless customer navigation. Designed with 5" deep aluminum returns painted in 302 Target White - Gloss and a 1" white trim cap, these illuminated signs provide a bright and professional appearance. Their high visibility both day and night enhances accessibility, making it effortless for customers to locate the pickup area, while maintaining a modern and polished aesthetic that reinforces brand recognition.
Directional and Wayfinding signs
The directional and wayfinding signs are expertly designed to enhance customer navigation and convenience, ensuring a seamless experience. Constructed with a 12" deep extruded aluminum cabinet and .125" thick aluminum faces, both painted in Target Red, these signs maintain a strong brand presence. The white opaque vinyl graphics, applied on the first surface, provide clear and highly visible guidance. Drive-Up directional signs are strategically placed to efficiently guide customers to designated pickup areas, improving traffic flow and optimizing the overall customer experience.
Drive-Up Stall and Layout Signs
The Drive-Up Stall and Layout Signs have been strategically positioned at an elevated height to strengthen brand visibility and improve customer recognition. Their prominent placement ensures clear identification, making it easier for customers to navigate the designated drive-up area efficiently. These signs not only enhance brand consistency but also contribute to a seamless and organized customer experience.
Solar-Powered Beacon Signs
The solar-powered beacon sign has been strategically installed at an elevated position to reinforce branding and enhance customer recognition. Constructed with a .125” aluminum skin and frame, the sign features routed-out copy with a 1/4” push-thru for clear visibility. The push-thru elements, made from 1/2” shoulder-cut clear acrylic, include a first-surface white vinyl layer with a diffuser on the second surface, ensuring optimal illumination and readability.
The Tenant Panels
The tenant panels on the pylon signs have been designed to enhance brand visibility with a bold and striking appearance. Constructed using 3/16” thick white acrylic panels, these signs feature first-surface applied translucent 3M 3630-53 "Cardinal Red" vinyl, ensuring a vibrant and attention-grabbing display. Additionally, the existing pylon signage has been updated to maintain consistency across all branding elements, reinforcing a strong and cohesive brand presence.
Explore how BlinkSigns can bring your brand to life with innovative signage solutions.
Explore how BlinkSigns can bring your brand to life with innovative signage solutions.
