Salisbury Maryland logo identity

Unity Square Park, City of Salisbury, MD

Client

City of Salisbury

Location

125 N. Division Street, Salisbury, MD 21801

Objective

Deliver custom signage that aligns with the city’s architectural vision while ensuring durable construction and high performance lighting.

Introduction

BlinkSigns partnered with the City of Salisbury to design, fabricate, and install a high-quality illuminated signage solution as part of the Salisbury Town Square Construction Project located at 125 N. Division Street, Salisbury, Maryland. The goal of this project was to create a visually striking and durable sign that enhances the city’s downtown aesthetic while showcasing its modern identity and promoting civic pride.

Signage Solutions Delivered

Exterior Signage

UNITY Dimensional Letter Signage and its design by BlinkSigns at Salisbury, MD

Dimensional Letter Signage

The centerpiece of this project is a custom-fabricated aluminum dimensional letter sign that combines precision engineering, energy-efficient lighting, and a clean, modern finish. Each letter is constructed from 15-inch-deep fabricated aluminum cabinets with 1.5-inch-wide, non-wrapping aluminum frame edges and a concealed structural back bar or bracket assembly utilizing stainless steel supports for added strength. Illumination is provided by an internal white LED lighting system for even, high-output performance, enhanced by an integrated Tetra® Contour White Light Engine for crisp, daylight-balanced brightness. The letter faces feature 3/8-inch round perforations on 9/16-inch staggered centers, with 3/16-inch bar width and 62 holes per square inch, finished in a custom palette colors. The system is supported by powder-coated steel tube members that match the face finish and incorporate a concealed internal framework to eliminate visible hardware, all installed on a new engineered concrete foundation for long-term stability and durability.

Custom Engineering and Sustainability

UNITY letters manufactured in a warehouse for Salisbury, MD by blinksigns

Final Result

Challenges and Solutions

  • Architectural Integration

    BlinkSigns customized the perforated aluminum pattern and color palette to align with the City of Salisbury’s architectural design, ensuring visual harmony with surrounding structures.

  • Engineering Precision

    Designed and engineered a concealed steel and aluminum hybrid structure with corrosion-resistant finishes to ensure long-term durability.

  • Lighting Uniformity

    Integrated Tetra® light engines and custom aluminum housings optimized for even light diffusion and maintenance-free performance.

Results

  • Enhanced City Branding

    The new signage serves as a focal point for Salisbury’s downtown district, symbolizing modern development and civic progress. .

  • Improved Visibility

    Energy-efficient LED illumination ensures the signage remains visible and inviting both day and night.

  • Community Impact

    The installation contributes to the revitalization of Salisbury’s town square, enhancing its appeal to residents and visitors alike.

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