Wing-Stop logo

Wingstop

Client

Wingstop

Location

70 Richmond St, Painesville, OH 44077

Timeline

To develop a complete exterior signage system that meets municipal codes and visually aligns with WingStop’s brand identity.

Introduction

BlinkSigns partnered with WingStop to deliver a custom signage solution for their location at 70 Richmond St, Painesville, OH. The primary goals were to enhance exterior branding, increase nighttime visibility, and comply with local signage regulations, all while maintaining WingStop’s national brand standards.

Signage Solutions Delivered

Exterior Signage

A building displays the Wingstop logo, illustrating the sign's measurements alongside its actual installation.

Front-Lit LED Channel Letterset with Halo-Lit Backer

Mounted on a raceway, these channel letters featured prefinished metallic silver coil returns and white acrylic faces. The background panel was painted PMS #355 Satin Green with contour design and supported with a fabricated bracket. Lighting included white and green Principal LEDs for both front and halo illumination, powered by Principal 60W drivers.

A door displaying an "open" sign, with a collage of Wingstop vinyl graphics measurements on the left and real installation on the right.

Window and Door Vinyl Graphics

Digitally printed graphics using 3M #010 White Vinyl were applied to the second surface of the glass. These included address numbers, payment decals, and brand-specific decals, all executed in PMS 355C for color consistency.

Display of Wingstop logo die cut measurements on the left, with a real window installation of the logo on the right.

Die-Cut Vinyl

Large-scale vinyl graphics were meticulously die-cut and installed on the second surface of the window panels, creating a striking and professional appearance for the storefront. This application not only enhanced the overall aesthetic appeal of the building but also served as a powerful branding tool, offering high-visibility imagery that effectively communicates the identity and message of the business to passersby.

Custom Engineering and Sustainability

A stop wing sign positioned in the middle of a warehouse within a production facility.

Final Result

Challenges and Solutions
  • Brand Consistency

    Used PMS-matched colors (355C) and consistent material specifications across all signage elements.

  • Municipal Compliance

    Designed signage within the allowed square footage while maximizing visual impact through layout and illumination.

  • Visibility at Night

    Employed dual-layer LED lighting (front and halo) with high-lumen output for vibrant, readable signage in all lighting conditions.

Results
  • Enhanced Brand Visibility

    Bright LED illumination and sharp typography attracted attention from both foot and vehicle traffic.

  • Increased Foot Traffic

    Clear and attractive signage supported customer recognition and navigation.

  • Durability & Performance

    Powder-coated materials and waterproof LED systems ensured longevity in variable weather conditions.

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