4 Types of Fast Signs No Retailer Can Afford to Ignore: A BlinkSigns Guide

Creating a memorable retail experience often starts before a customer steps through the door. Signs are more than just markers—they’re storytellers, conveying what your brand stands for while shaping customer perceptions. At BlinkSigns, great signage can be the difference between a glance and a foot in the door.

Let’s explore the four types of fast signs every retailer needs to elevate their brand, enhance customer experience, and drive sales.

Why Effective Signage Matters in Retail

Retail signage is as crucial as your online presence. Studies show that 68% of customers believe a store’s signage reflects the quality of its products and services, while 76% of consumers enter stores solely based on the attractiveness of the signage. Whether it’s driving foot traffic, improving customer navigation, or promoting offers, signage is an indispensable tool for success in retail.

1. Outdoor Signage: Your Storefront’s Sales Magnet

Outdoor signage serves as the first interaction between your store and potential customers. It builds curiosity, sets expectations, and draws customers in.

Role of Outdoor Signage

Outdoor signage is not just about displaying your store’s name; it’s about communicating your brand identity. Bright, bold, and clear signs distinguish your business from competitors, even in crowded retail areas.

Popular Types of Outdoor Signage

Outdoor signage options include custom LED signs, illuminated channel letters, window displays, and sidewalk boards. A brightly lit LED sign attracts attention at night, while a creative window display engages passersby during peak shopping hours.

BlinkSigns’ Outdoor Signage Expertise

At BlinkSigns, we specialize in designing durable and visually striking outdoor signs. Our team ensures each sign aligns with your brand’s personality while complying with local regulations for optimal performance.

2. Informational Signage: Enhancing Customer Experience

Informational signage, often called wayfinding signage, provides clear directions and instructions to improve customer navigation. This signage ensures a seamless shopping experience, reducing customer frustration and saving time.

Examples of Informational Signage

Effective informational signs include aisle directories, checkout instructions, and product locator signs. A large department store, for example, benefits from floor directories placed at key entry points, helping customers find desired sections without confusion.

Importance of Informational Signage

Clear, informational signage fosters a sense of organization and professionalism. When designed with consistent colours, logos, and typography, it also strengthens your brand identity.

BlinkSigns’ Approach

BlinkSigns focuses on creating informational signs that are both functional and visually appealing. We emphasize legibility, ensuring the signage is accessible to all customers, including those with visual impairments.

3. Persuasive Signage: Inspiring Action and Boosting Sales

Persuasive signage goes beyond providing information to encourage specific actions, such as purchasing or joining a loyalty program.

Application of Persuasive Signage

This signage is widely used to highlight ongoing promotions, showcase best-selling products, or introduce new arrivals. For example, a sign displaying a “Buy One, Get One Free” offer can significantly increase impulse purchases.

BlinkSigns’ Role in Crafting Persuasive Signage

We design persuasive signage with attention-grabbing visuals and concise messaging that resonates with customers. BlinkSigns ensures that your persuasive signs align with your broader marketing strategy to enhance effectiveness.

4. ADA-Compliant Signage: Promoting Inclusivity

ADA-compliant signage is essential to ensure accessibility for all customers, including those with disabilities. It’s also a legal requirement for retail businesses under the Americans with Disabilities Act.

Features of ADA-Compliant Signage

Key features include braille for visually impaired customers, high-contrast text for readability, and proper installation heights to meet ADA standards. For example, restroom and elevator signs must include braille and be placed at appropriate heights for easy access.

Benefits of ADA-Compliant Signage

Inclusive signage helps businesses comply with legal requirements and fosters a welcoming environment for all customers. It reflects a commitment to diversity, equity, and inclusion, which resonates positively with today’s socially conscious consumers.

BlinkSigns’ Commitment to ADA Compliance

BlinkSigns provides end-to-end solutions for ADA-compliant signage. Our team ensures that every sign meets regulatory standards while maintaining aesthetic appeal and brand consistency.

Comprehensive Comparison Table for Fast Signage Types

Sign Type	Primary Purpose	Examples	Key Benefits	Ideal Locations
Outdoor Signage	Attract foot traffic and build brand	LED signs, window displays, sidewalk boards	Increases visibility, drives walk-ins	Storefronts, parking lots
Informational Signage	Guide customer navigation	Aisle directories, product locators, checkout signs	Enhances shopping experience, reduces confusion	Store interiors, entry points
Persuasive Signage	Encourage purchases	Sale promotions, best-seller highlights	Boosts sales, promote specific products	End caps, checkout counters
ADA-Compliant Signage	Ensure accessibility and inclusivity	Braille restroom signs, elevator indicators	Meets legal requirements, creates an inclusive environment	Restrooms, elevators, entrances

Final Thoughts

Making the Right Choice for Your Retail Signage

Effective signage is a powerful tool that can shape how customers perceive your brand and interact with your store. From outdoor signs that attract attention to digital displays that engage, every sign has a role in building your retail success story.

BlinkSigns is here to guide you through every step of the process, from design to installation. Let us help you create signage that meets your business goals and resonates with your customers. Ready to elevate your retail experience? Contact BlinkSigns today.