Custom banner ads play a pivotal role in generating interest from potential customers. Imagine going to a trade show and seeing a company without a banner or a sign promoting their business. It would be ridiculous, almost like having a party but not sending out invites.

Choosing right banner ads can have long-term benefits for your products or services. However, one of the struggles business owners face with banners is not knowing what style or size will fit their brand image.

In this post, I’ll cover 2 main elements to consider when getting your banner ads designed.


Before you get started, brainstorm where the banner ads will go. Usually, banners are hung at elevated angles on:

  • Flagpoles
  • Inside offices
  • Buildings
  • Vehicles

Deciding on placement for your banner ad will add to its visibility and also draw more attention to detail. Your design will be influenced by this placement. For example – You want the font on the banner just big enough to be visible from a distance, with colors that make readability better.

After the placement has been taken care of, the next step is the actual design, which includes:


Size – You have to play around with ideas before choosing a good size for the banner. If it’s too small, the font will be hard to read and will look out of place. If it’s large, it can become an eyesore by taking up extra space.

Color – This is the actual essence of a banner as a signage display. This is where you’ll have to find a balance between going overboard with tacky colors or choosing subtle tones to display your information.

Font – Font plays with the right color, which means that you can’t overkill the theme of your banner by adding fancy fonts.

A good banner is normally a mixture of a well-balanced font in dark colors and large size for easy reading. After the production of your banner ads, placement plays the part of making it noticeable for visiting customers or passersby, similar to digital signs for business. Once you’re done with designing a banner while keeping these points in mind, it’ll be noticeable, readable and will have an impact on the audience.